Dive into sustainable fashion: discover Welsh brands making a difference

This September, as part of Second Hand September, we're teaming up with Sustainable Fashion Wales to spotlight some incredible Welsh brands that are leading the charge in eco-friendly fashion. SustFashWales, founded by sustainability educator Helen O’Sullivan, has been at the forefront of promoting responsible fashion since 2013. They’ve curated Wales' only directory of sustainable fashion brands and offer a wealth of resources to help you learn, repair, and even create your own clothing. From repurposing textiles to ethical production practices, these brands have something for everyone, regardless of age or style. So, get ready to refresh your wardrobe and make a positive impact!

Welsh Sustainable Fashion Brands to Watch.

Bombus Artisanal Specialising in repurposing textile waste, Bombus Artisanal creates bags, scrunchies, and accessories from donated clothing and unused textiles. Each piece is unique, ensuring you have a one-of-a-kind accessory. As a proud LGBTQ+ run business, Bombus donates 25% of sales from their Pride collection to Trans Aid Cymru.

Boutique De Nana This brand offers garments made from ethically sourced Sudanese fabric, adding a personal touch by customising each piece based on the customer's name in Arabic. This unique approach blends tradition with modern ethical fashion.

Carpenter and Cloth Emily’s passion for natural fibers and sustainable textiles shines through her creations. Using Welsh wool, Irish linen, and recycled materials, Carpenter and Cloth offers everything from mended old jackets to confidence-boosting party dresses.

Clare Johns Label Combining contemporary style with rural soul, Clare Johns designs pieces using materials from her own flock. Handmade in Pembrokeshire, these luxurious items are perfect for any setting.

Coast 2 Coast An eco-friendly t-shirt brand using recycled ringspun cotton and vegan materials, Coast 2 Coast ensures their clothing is made using renewable green energy. Ideal for sports, surf, and casual wear.

Dati Clothing Founded by sisters Julia and Sarah, Dati Clothing creates slow, conscious fashion using environmentally friendly fabrics and upcycling techniques. Their designs are perfect for an urban lifestyle.

Déjà Vu Located in Pontcanna, Déjà Vu is a pre-loved boutique offering curated womenswear. Their mission is to promote timeless fashion that can be loved again and again, tackling fast fashion one piece at a time.

Delicious Monster Tea This brand started with a simple embroidered t-shirt and has grown into a full-time business. Delicious Monster Tea focuses on creating keepsake gifts that last, with sustainable practices at its core.

Eco Wardrobe Why buy a new dress for a single event when you can rent one from Eco Wardrobe? This service offers prom, bridesmaid, and wedding dresses for hire, with proceeds supporting PromAlly.

Elin Manon Offering zero waste, characterful designs from sustainable materials, Elin Manon focuses on fully fashioned knitwear and upcycled fashions for the bohemians of the world.

Ethical Boutique Part of the SAFE Foundation, this boutique in Cardiff sells vintage and upcycled clothing and homewares. All profits support marginalised communities worldwide.

Fall Bay Swim Carys Griffiths designs unique activewear with prints created from drawing, painting, and photography. Each piece is handmade in Swansea, making every item truly one-of-a-kind.

Ffrili Jilli Upcycling old clothes and materials into unique new products, Ffrili Jilli offers commissions, repairs, and alterations. Inspired by a love for sewing and sustainability, this brand is dedicated to reducing waste.

Flamingos Vintage With locations in Swansea and Cardiff, Flamingos Vintage offers a wide range of vintage fashion, including Ralph Lauren and Tommy Hilfiger pieces. It's the perfect spot for sustainable and affordable style.

Flaunt It Vintage Based in Rhyl, Flaunt It Vintage offers a variety of vintage and sustainable fashion for everyone. They also exchange clothes for vouchers, promoting a circular fashion economy.

Found It At Frame Supporting vulnerable adults through work experience, Found It At Frame focuses on upcycling and recycling donated textiles. Their shops in Pembroke Dock and Merlin’s Bridge sell these upcycled fashions.

Greyhound Rescue X Trash Dresses Located in Swansea, this charity shop features incredible window displays of fashion garments made from trash. Claire Franklin’s Trash Dresses are a must-see!

Hiut Denim Co Reviving the denim industry in Cardigan, Hiut Denim Co creates high-quality jeans while breathing new life into the town. Their jeans are a testament to the skill and craftsmanship of the local community.

Howies An independent active clothing company, Howies produces high-quality, lower impact clothing for running, cycling, and everyday wear. They use organic, recycled, or natural fabrics to create their collections.

iSea Surf This brand specialises in handcrafted surf wear and accessories. Each item is unique, made from slow fashion techniques and recycled materials in West Wales.

L26 Label Based in Cardiff, L26 Label offers unisex organic wear made from organic cotton. They focus on sustainable minimalism, creating timeless pieces for any wardrobe.

Lifeforms Art Promoting conservation through art, Lifeforms Art creates organic cotton t-shirts with designs celebrating the natural world. Each shirt is made with strict environmental certifications.

LLÊN Studio Combining Welsh and Danish influences, LLÊN Studio creates bespoke tailored clothes designed to last. Sustainability is at the heart of their brand.

MAYKHER This brand focuses on ethical fashion and fair wages, working with women in developing countries to create their collections. MAYKHER combines sustainability with social impact.

Miss.Chievous Gladrags Specialising in festival fashion, this brand uses upcycled fabrics to create unique, colorful designs. Perfect for anyone looking to stand out with sustainable style.

Onesta Onesta’s collection is crafted from natural fibers and vegetable-based dyes, ensuring no toxins are involved. Made in the UK, each piece is produced to last and be loved for years.

Ophelia Dos Santos This textile designer advocates for climate action and sustainability in fashion through workshops and upcycling services. Ophelia Dos Santos inspires environmental and social change one stitch at a time.

Spare Me Offering upcycling and alteration services, Spare Me encourages extending the life of your clothes. Their custom bomber jackets made from old football shirts are a standout.

Stitch Stable Lavinia raises her own alpacas and angora goats to create eco-friendly clothing and accessories. Each piece is handcrafted, showcasing a deep bond with the land and its animals.

SUSSED A community-owned cooperative, SUSSED specialises in Fairtrade and environmentally friendly products. Their volunteer-run shop in Wales offers sustainable fashion and household items.

Swopaholics This brand promotes swapping over buying new, offering a platform for people to exchange distinctive quality items. Their commitment to sustainability is reflected in their unique designs.

The Bay Based in Mumbles, The Bay creates organic tees, hoodies, and bags with eco-friendly inks. Each design showcases the beauty of the local Gower area.

The Rail Raid This pop-up clothes swap event allows people to exchange their unloved clothes for new-to-them pieces, promoting a circular fashion economy.

The Topian Den Upcycling pre-loved garments into whimsical wearable art, The Topian Den creates one-of-a-kind pieces that are as eco-friendly as they are unique.

Upstyle Club Sustainability-focused stylist Claire Rees helps people love the clothes they already have. Through her wardrobe sessions and slow styling service, she shows clients how to create new outfits from old pieces.

Work Shy Based in Cardiff, Work Shy designs organic cotton chore jackets intended to last a lifetime. They offer free repairs for life and a buyback scheme, ensuring a circular economy.

WOWW Vintage Located in Aberaeron, WOWW Vintage sells eclectic pre-loved and retro clothing. Their mission is to keep fashion in circulation and reduce waste.

Wrexham Clothing Exchange Refresh your wardrobe the sustainable way by swapping your unwanted clothes, shoes, and accessories at Wrexham Clothing Exchange events.

Join the Movement

This September, embrace Second Hand September and explore these incredible Welsh sustainable fashion brands. By choosing sustainable fashion, you’re not only adding unique pieces to your wardrobe but also supporting small businesses and making a positive impact on the planet. Let's wear our values and make fashion a force for good!